The most complete subscription app for growth
Power retention, unlock revenue, and give your customers control — all with one lightning-fast platform.
From $49/month · 14-day free trial
5.0 (64 reviews) on the Shopify App Store · Built for Shopify
Trusted by 1,000+ Shopify brands
Sell Subscriptions with Ongoing
Launch and sell subscriptions fast — no code, no friction.

Add Subscriptions to Any Product
Turn any product into a subscription. Just pick the product, set the frequency, and go live.
One-Time & Subscription Mixed Cart
Let customers mix one-time purchases with subscriptions — all in a single checkout.
Toggle Between Purchase Types
Give shoppers a clear choice between buying once or subscribing — right on the product page.
Subscription-Only Products
Want to offer a subscription-only product without a one-time purchase option? Done.
Powered by Shopify Subscriptions API
Built using official APIs for long-term reliability and future-proof scaling.
Native Shopify Checkout
Subscriptions run through native checkout. No redirects, no friction.
Embed Subscription Widgets
Place subscription options wherever you need them — product pages, collections, or custom landing pages — using flexible subscription widgets.
Theme Compatibility Online Store 2.0
No need to redesign your store. Fully compatible with modern Shopify themes.
Automatic Product Sync
When you update a product in Shopify — title, price, image, etc. — your subscription options update automatically. No double-editing required.
Create Subscriptions with Ongoing
Launch any kind of subscription — fully customizable, no code needed.
Monthly Subscriptions
Let customers auto-reorder the same product every month. Perfect for consumables like coffee, dog food, or supplements. Set it and forget it.
Prepaid Subscriptions
Offer 3, 6, or 12-month prepaid options. Get upfront cash, reduce churn. Works great with commitment discounts. Timeframes fully customizable.
Gift Subscriptions
Let customers send a prepaid subscription as a gift. You choose the lengths (3, 6, 12 months), and we handle making the order. Optional custom intervals.
Custom Subscription Plans
Create any subscription setup you want. Choose how often to bill and deliver, set discounts, and customize commitment terms. No restrictions — just flexible plans, built your way. No BS.
Build-a-Box Subscriptions
Let customers build their own box. You set the rules: limits, swap windows, product pools. They mix and match. Offer bundle discounts based on quantity — totally up to you.
Minimum Commitment Subscriptions
Add commitment terms to your plans. Example: require 3+ billing cycles before cancel. Clear terms, easy enforcement. Fully customizable timeframes.
Subscription Bundle Discounts by Quantity
Automatically apply discounts based on how many items customers subscribe to. Great for “buy more, save more” offers that boost AOV and reward loyal subscribers.
Anchor Dates Subscription Rules
Set anchor dates to control exactly when orders are billed and shipped. Ideal for syncing with fulfillment schedules or coordinating group shipments.
Access Subscriptions
Turn subscriptions into exclusive memberships. Offer perks like gated access, member-only discounts, member-only products, or free shipping to drive retention and brand loyalty.
Subscription Management with Ongoing
Let customers manage everything — less churn, fewer support tickets.

Subscriber Account Portal
Give your customers full control. Pause, skip, swap, cancel — all without emailing you.
Swap Products or Variants
Let customers change flavors, sizes, or items before the next charge. Keeps them subscribed longer.
Change Delivery Frequency
Customers can switch between weekly, monthly, or custom intervals anytime — no support ticket needed.
Reschedule Next Delivery
Running low? Let them bump up the next order. Too much? Push it out. Easy.
Update Shipping Address
Moving? No problem. Customers update their address in one click, and you're always shipping to the right place.
Cancellation Questionnaire
Don't just lose a subscriber — learn why. Collect reasons and turn feedback into retention wins.
View Subscription Order History
Customers can see every order they've received. Total transparency, no “where's my stuff?” emails.
Skip Order and Pause Option
Let subscribers take a break without canceling. Pause for a month, or skip a shipment — up to them.
Update & Swap Payment Method
Card declined? Let customers fix it fast. Update or swap their payment method directly in the portal.
Add & Remove Products
Customers can add or drop items from their subscription order with zero effort. Less churn, more flexibility.
Adjust Quantity
Need more? Need less? Subscribers can tweak the quantity per item anytime — no support needed.
Adjust Subscription Bundle Options
Make it modular. Subscribers can adjust their bundle setup each cycle. Keeps things fresh and customizable.
Churn & Retention Tools with Ongoing
Keep more customers. Fight churn and boost LTV with built-in retention tools.
Payment retries
Your card expires soon
Update it before your next delivery on Dec 2.
Automated Retry Payments
Automatically retry cards and keep revenue flowing. No manual chasing, no lost revenue.
Charge Recovery Metrics
Failed payments don't have to mean lost revenue. See what's recovered, what's failing, and tighten the loop.
Subscription Churn Rate
See how many subscribers you're losing (and when). Monitor churn trends and get ahead of problems.
Retention Strategies
Minimum commitments and prepaid plans are great for reducing churn and boosting lifetime value.
Expired Card Emails
Proactively reminds customers to update an expired card before their next billing date.
Payment Recovery Notifications
We'll send the customer a branded email with a link to update their card — no support ticket needed, no churn.
Smart Cancellation Flows
Stop churn before it happens. Show save offers, gather cancel reasons, and let customers pause instead — all inside the cancel flow.
Billing Recovery Settings
Control how often to retry failed payments and what happens next — so you recover more revenue, automatically.
Billing Recovery Dashboard
See every failed payment, retry and recovery in one place — so you recover more revenue, automatically.
Subscriptions you can trust
- Total sales from Ongoing stores
- $121M
- Total sales from Ongoing stores
- Verified subscription renewals
- 5M
- Verified subscription renewals
- Subscription orders generated
- 1.9M
- Subscription orders generated
- Stores using Ongoing
- 15,483+
- Stores using Ongoing
Subscription Analytics with Ongoing
Insights that drive growth. Track revenue, churn, and customer behavior — fast.
Subscription cohort retention
Share of each month's new subscribers still active
| Start | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Jan | 100% | 96% | 93% | 89% | 81% | 78% |
| Feb | 100% | 96% | 80% | 72% | 70% | |
| Mar | 100% | 91% | 84% | 80% | ||
| Apr | 100% | 94% | 89% | |||
| May | 100% | 92% | ||||
| Jun | 100% |
Active subscribers
390
MRR
$8.4K
Churn
2.6%
New Subscriber Growth
Keep tabs on growth with a rolling 30-day snapshot. Quick view of momentum — or drop-offs.
Active Subscribers
Track who's actively renewing. Clean, real-time numbers so you know who's sticking around.
Monthly MRR
See your monthly recurring revenue at a glance. Know exactly what's coming in — and where it's heading.
Subscription Churn Rate
Understand how many customers you're losing — and when. Spot trends and take action early.
12-Month MRR Trends
Visualize monthly recurring revenue growth over the last 12 months. See seasonality, impact of promos, and more.
Real-time Subscription Activity Feed
Real-time stream of customer subscription actions. Know what's happening the moment it happens.
Subscription Plan Performance
Compare how each subscription plan performs — by revenue, churn, and signups. Double down on what's working.
Top 10 Products by Subscription Revenue
See the ten products bringing in the most subscription revenue. Double down on what's working.
Most Popular Subscription Frequencies
See how often customers are getting deliveries. Optimize your plans around real usage.
Subscription Product Performance Breakdown
Drill into individual product performance. Spot your best sellers. Flag churn risks. Optimize what's working.
Top Performing Subscription Products
Know which products are driving your subscription revenue. Great for bundling, upsells, and forecasting inventory.
Subscription Variant Breakdown
See which variants drive the most revenue and retention. Compare churn, active subs, and MRR — all in one view.
Build-a-Box Subscription Bundles with Ongoing
Let customers mix & match products in one subscription — fully customizable.

Mix & Match Bundles
Let customers build their own bundle. You control what goes in and how it's sold.
Pack Size Discounts
Offer dynamic discounts based on how many items are in the bundle — not just frequency.
One-Time + Subscription Options
Offer one-time or recurring bundles — customers choose what works best.
Custom Branding & Styling
Add your logo, choose your colors, and localize the language. Make Build-a-Box feel like your brand.
Min & Max Item Limits
Set how many items a customer must choose — and the max they can add. You define the box.
Dynamic Pricing & Discounts
Prices update live based on what's in the box. Discounts apply automatically.
Endless Scrolling for Product Discovery
Let customers browse all available SKUs without paging. More visibility = more items in the cart.
Auto-Sync with Shopify
Your bundles always stay up to date — product info, pricing, and images sync automatically.
Mobile-Optimized UX
Smooth, responsive design for every screen — built mobile-first.
Offer Multiple Bundle Types
Create as many bundles as you want — by category, theme, or product line. Coffee, tea, skincare... whatever you sell.
Matches Your Shopify Theme
Build-a-Box blends seamlessly into your Shopify theme — no styling needed. Just install and go.
Prepaid & Pay-per-Delivery
Bundles support both prepaid and standard subscription models — your pick.
Design & Customization with Ongoing
Match your brand. Customize everything from widgets to wording.
Theme-Compatible Widgets
Widgets automatically match your Shopify theme — no extra styling needed.
Customize Widget CSS
Tweak styles down to the pixel. Full CSS control to match your brand exactly.
Custom Labels for Subscription Plans
Rename plans however you want — make it clear for your customers, your way.
Custom Logo
Add your logo once — and it shows up everywhere your customers interact: portal, emails, bundles, and beyond.
Widget Previews in Theme Builder
See real-time previews inside Shopify's theme editor. No surprises.
Custom Email Templates
Customize every email to match your tone, brand, and voice — no code needed. Prebuilt templates included.
Multi-language Widget Support
Fully customizable language support — for widgets, emails, bundles, customer portal and everything in between.
Zero-Code Widget Customizations
Make changes fast — colors, layout, buttons — without touching code.
Mobile-Optimized UI/UX
Designed for mobile first. Seamless checkout, even on small screens.
Bundle Rules & Logic
Set how bundles work — pick limits, plan discounts, delivery frequency, and more. Total control.
Flexible Bundle Setup
Let customers build their own bundle. You control how many items, what they can pick, and how it's priced.
Branded Bundle Experience
Customize colors, layout, language, and logos — your Build-a-Box setup, fully on-brand.
Customer Support with Ongoing
Awesome support to help you launch faster, grow quicker, and never get stuck.
Awesome Support via Chat and Email
Get expert help when you need it. No bots, no delays, just real humans ready to solve real problems.

Check out our reviews on the Shopify app store
See what our people are saying about Ongoing Subscriptions
“Our move to Ongoing has enabled Taste Republic to drive subscription sales which is always preferred as they provide recurring revenue, don't require acquisition dollars, are a direct indicator of consumer loyalty & passion for our brand.”
“This will be our third year with Ongoing. The app is easy to set up and the subscriptions are playing an important role within our Customer Retention strategy. Ongoing is also open to app development ideas for future. We are happy customers.”
“Working with this team has been a blessing. They understand what I'm asking & make changes according to our special needs with a super quick turnaround time. It's also just nice to connect with real people. Would highly recommend this app!”
“Ongoing Subscriptions is by far the best in customer service and insights. I can't stress enough about guidance and customer service. Support for this app is great. This app is a must for anyone looking to grow revenue and drive sales with subscriptions!”
“We love Ongoing Subscriptions! Every time we've had questions or needed troubleshooting help, their team made the process effortless for us. The support is incredible, knowledgeable & able to answer our concerns right away.”
“Currently using this app for our subscriptions and I must say I am impressed especially with their customer support. You can tell that they value all their customers and would help out in any way they can. Big thank you to the Ongoing team!”
Pricing that works for every Shopify store.
Try it free for 14 days and pay only when you're ready.
Starter
$49 /month
Growth
$99 /month
Scale
$299 /month
Turn subscriptions into revenue today.
14-day free trial · From $49/month
Start your free trial5.0 on the Shopify App Store · 64 reviews
- No surprises
- No headaches
- No fuss
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