Helping Shopify merchants grow smarter.
Ongoing builds plug-and-play Shopify apps that help ambitious merchants unlock more revenue — without stress or complexity. Since 2017, we've been building apps that pay for themselves in days, not months.
Our Mission
We help Shopify stores grow revenue effortlessly — because merchants should be scaling, not wrestling with complicated setups.
Our Purpose
To turn “someday” entrepreneurs into today's business owners by giving them affordable, easy-to-use tools that boost conversions, raise average order value, and keep customers coming back.
Our Core Values
We live by principles that drive everything we build and every merchant relationship:
Merchant Obsessed
We work for the brands. Every feature, fix, and update is built with merchants in mind.
No Fluff
Clean UI, clear pricing, real results — no bloat, no vanity metrics.
Backed by Data
We measure everything and optimize for revenue impact.
Win Together
We only win when our merchants grow.
Move Fast, Stay Stable
Speed matters, but uptime is everything.
Performance First
If it doesn't help your store grow, we don't ship it.
Our Niche & Proven Process
We're 100% focused on Shopify. Our apps do one thing extremely well — whether that's SEO, subscriptions, or upsells — so you can scale without complexity.
How it works:
Install in minutes
No code, no stress.
Launch growth flows
Activate upsells, subscriptions, or SEO improvements.
See results fast
Our apps work in the background, helping your revenue grow automatically.
Meet the people behind Ongoing Apps
We're Nathan and Adriana, co-founders of Ongoing. We started as Shopify merchants ourselves, and since 2017 we've been on a mission to build better apps for brands like yours.
We run Ongoing as a fully-remote, async-first company, giving us more time to focus on what matters most: shipping apps merchants love.
Nathan
Head of Product
Adriana
Head of Customer Success
Looking Ahead - Path To One Million
Our vision is bold but clear: to power the growth of one million Shopify merchants with an ecosystem of best-in-class apps — and to remain your most trusted partner for upsells, subscriptions, and growth.